After enduring countless sunburns from repeatedly finding themselves out and about without sunscreen, Connor and Danny Murphy realized that this is a serious issue. The company idea sparked on the Jersey Shore after a sunburn at an Atlantic City beach music festival and was guided into reality in sunny San Luis Obispo California, during Dan’s final semester at Cal Poly’s Hatchery. Through extensive customer research, having conversations with others about their similar experiences, the brothers uncovered a common thread: the problem was not a lack of awareness about the dangers of sunburn or how to protect against it, but rather an issue of accessibility.

People often know they should wear sunscreen, but when out in the sun, they realize they don’t have it with them – a case of “out of sight, out of mind.” Recognizing that skin cancer is a serious health concern, claiming more than two lives every hour in the United States alone, Connor and Danny were determined to address this challenge. Their mission was to create a solution that makes sunscreen free and easily accessible to everyone, aiming to significantly reduce the risk of UV radiation exposure.